Skill sponsorship within consulting firms and Digital Services Companies

” Today, we are experiencing two revolutions, the technological revolution and the revolution of “For Good”, of impact. These two revolutions are developing in parallel, but with unfortunately quite few interactions with each other. ”, this is the observation made by Christophe Poupinel, President and co-founder of Share it.

This is how impact actors, associations and social entrepreneurs, benefit very little from the benefits of tech, which could however contribute to boosting their reach for the benefit of the general interest.

Why this divide? In particular for problems of access to resources.

If you are a consulting firm or an IT services company (formerly SSII or SS2I), you know how difficult it is to recruit and access good tech resources.

When you are an association it is practically impossible.

Fortunately, skills sponsorship can answer this in part, by doing take advantage of the work and skills of employees in the tech world for free, for the benefit of organizations in the general interest.

Share it specifically proposes to support the two parties (DSCs) or Consulting firms and associations in setting up a tech project as part of skills sponsorship.

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The advantages of skills sponsorship for consulting firms

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The encounter between the world of impact and tech, through skills sponsorship, is of course also beneficial to the DSC or consulting firm that sets it up. And not just for the tax benefit.

Skill sponsorship is a great way to:

1/ To engage your business concretely in the issues of social and environmental responsibility (CSR)

2/ To work on your brand image and employer brand, by presenting concrete CSR actions and by integrating employees, thus making them actors in this approach.

This provides an opportunity to increase its attractiveness among potential customers who want to work with virtuous companies.

But above all, it allows To attract tech talent , in a very difficult recruitment context, where the company's social commitment has become a decisive criterion.

3/ To retain employees by giving meaning to their work

Attracting new talent is important, but engaging and retaining employees is even more so. Skills sponsorship makes it possible to promote the motivation and well-being of employees:

• by giving meaning and commitment to their work
• by allowing them to acquire new skills and to diversify their missions

Note: Be careful, however, of socialwashing and greenwashing. The approach must remain sincere, transparent and humble. Skills sponsorship is a concrete CSR action but must be part of a global approach involving all the company's stakeholders and reflecting the values of the organization.

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